Everyone likes to receive wrapped gifts, but the initial excitement that comes from finding out what's inside the wrapper generally lasts for a short time. Many parents have experienced buying a gift for a young child and witness them spending more time playing with the box it came in than the toy itself. In fact a person after experiencing this made a business selling a flat packed cardboard box that made up into a play house. It was designed plain white so that the children could have fun painting and decorating the house  any way they liked.